We proudly present our new partner Hasselblad and open the first Hasselblad branded store in Sweden. It will be home to a full range of Hasselblad cameras, lenses and products while encouraging visitors to explore the Hasselblad brand.
Hasselblad and Fotografiska represent and showcase the world’s best photography. The collaboration will enable Hasselblad and Fotografiska to provide access to a full range of Hasselblad cameras, while also sharing their joint knowledge on the expertise and art of photography. The two companies will also partner to host inspirational photography workshops to help develop both amateur and professional photographers’ skills.
The store is located in our entrance and will be open during our regular opening times. 9 am–11 pm Sunday to Wednesday and 9am–01am Thursday to Saturday.
More about Hasselblad:
Hasselblad cameras were born from a love of photography and Victor Hasselblad’s desire to give photographers the technical excellence needed to realize their creative vision.
The Hasselblad story began when the Swedish Air Force approached Victor to find out if he could manufacture a camera identical to a recovered one. Legend has it that Victor responded, “No, but I can make a better one.”
Since 1941, Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the moon – and have helped to shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by some of the greatest photographers in the world, the Hasselblad name is synonymous with the pioneering spirit.At Hasselblad we are devoted to one very simple task: to produce the finest camera equipment available. For more than 75 years, we have succeeded in doing just that by making tools that enable us to live up to the Hasselblad brand proposition “Create to Inspire.”